The hottest supply chain is invading the terminal.

The supply chain is "invading" terminals. Who will be Intel in the field of new energy vehicles

Abstract: the layout of supply chain enterprises at the end-user level will become a crucial link in their market. The strategic essence behind the image building at the end-user level is market competition

for the new energy vehicle industry, 2017 was an unsettled year. With the evolution of new energy industry policies and the gradual standardization of the market, the gold rush of new energy vehicles is receding. In the past few years, due to the opportunities provided by new energy vehicles, some enterprises with the purpose of getting rich quickly have fished in troubled waters and gained a share in this upsurge

however, since this year, the merger and integration of the new energy vehicle industry has intensified. Not only are enterprises fishing in troubled waters difficult to survive, but some enterprises with weak strength are also facing survival pressure. The industry concentration and brand concentration have increased rapidly, the survival of the fittest has accelerated, and the new energy vehicle industry is moving from the spring and Autumn period to the Warring States period

the strong Yu Qiang and the weak die out from the spring and Autumn period to the Warring States period

in the spring and Autumn period, the common is territorial expansion and the struggle of various countries, which not only promoted the social development of various countries and regions, but also accelerated the contact and integration between different countries; The opening of the Warring States period meant the arrival of the era of mergers, and the strong Yu Qiang and the weak disappeared

with the improvement of the maturity and concentration of the new energy vehicle industry, the space for small enterprises to survive is becoming smaller and smaller, and the gap between the sales and profit margins of mainstream enterprises and small enterprises is becoming larger and larger. Advantageous enterprises are constantly attacking cities and territories, making bold and diligent progress. From the perspective of supply chain system, the choices of automobile enterprises are becoming more and more concentrated

take the power battery for example. In the early stage of the development of new energy vehicles, the choice of vehicle enterprises for supporting battery enterprises is still relatively scattered. Up to now, the main engine factory has gradually begun to carry out in-depth cooperation with the power battery enterprises, gradually reducing the selection range of supporting power battery enterprises, and increasing investment in the power battery field

it will be a long time for the new energy vehicle industry to develop oligarchy, but the trend has become prominent. From the perspective of the industry itself, which is the key bottleneck restricting the industrialization of China's new material technology innovation achievements, some enterprises in the domestic new energy vehicle industry are transforming from traditional fields, and some enterprises are cross-border entering from other fields, with good and bad people mixed up; Due to the low threshold for this advance, some enterprises with little technical strength and poor manufacturing have emerged, and some enterprises have blindly expanded under immature conditions, resulting in a waste of resources

with the integration of the industry 11. The end of the tensile testing machine experiment: after the experiment is completed, the end button is automatically pressed, and enterprises without technical strength and market size will be eliminated, the new energy vehicle market will be optimized, and the industrial development will be healthier

the supply chain is "invading" terminals. Who will be Intel in the new energy vehicle industry

in the desktop processor market, as of July 1, Intel's share was 69%, which is still the data in the case of Intel's weakening advantage. The reason why Intel can occupy such a high market share is not only its own technical advantages, but also its high popularity and recognition at the end-user level

in the new energy vehicle industry, different from the traditional energy structure, the "three electricity" system is the core component of the new energy vehicle to extend the driving range, which has a decisive impact on the performance of the vehicle. In the early stage of industry development, end users did not know enough about new energy vehicles and did not care much about the choice of vehicle "three electricity" system suppliers. However, with the deepening of end consumers' understanding of new energy vehicles, the suppliers of new energy vehicles are also becoming a topic of concern to consumers

from the publicity of vehicle enterprises for new energy vehicles, electric vehicle resources noticed that not only consumers began to care about the suppliers of vehicle core components, but also the suppliers of core components are becoming the publicity points of vehicle enterprises for vehicle performance assurance

a large number of enterprises may not be aware of the differences between new energy vehicles and traditional vehicles in the supply chain system, which extends the links that supply chain enterprises can penetrate in the whole industrial chain. However, ev resources noticed that some far sighted enterprises have noticed the layout of this link and are imperceptibly "invading" their brand image to end users. They are not only persuading vehicle enterprises with their own products, but also building their popularity at the end-user level and now gradually moving towards the reputation of some stressed parts

with the advent of the marketization of the new energy vehicle industry, end users' understanding of new energy vehicles will be deepened, brand awareness will be enhanced, and the market share of famous and high-quality products will continue to increase. The layout of supply chain enterprises in this link will become a crucial part of their market. The strategic essence behind the image building at the end-user level is market competition